It’s not a niche. It’s our world.
Williamson Communications focuses on communications strategy and creative services for the HR and employee benefits industry. Since 1995, we’ve served the unique needs of this market by providing expertise and turnkey solutions in two distinct areas:
Employee Communications for growth-oriented, midsize companies and larger employers nationwide, spanning a full range of HR, benefits, internal brand, and corporate issues.
Marketing Communications for service providers in the HR and benefits field, including brokers, carriers, administrators, and technology providers.
Williamson has been successful for two reasons: because we “get it,” and because we deliver.
We get it because we understand the very specific challenges of reaching internal audiences. Williamson knows what keeps HR professionals up at night. We “speak the language” of employee benefits – and with a fresh, direct creative approach and industry-acclaimed talent, we aim to transcend it.
Williamson delivers outstanding results, consistently and cost-effectively, because we operate as a virtual agency. Leveraging an established network of independent professionals, we build and manage customized project teams based on each client’s particular needs. As more companies look for new ways to meet their specialized communications needs, Williamson Communications continues to build our reputation as a progressive, turn-key communications partner.
The WillCom Creative Network
Little more than a decade ago, a “virtual agency” that builds project-focused teams from a roster of independent professionals was seen as a pretty exotic way to work. Today, it’s simply smart business.
The WillCom Creative Network connects client organizations with the creative resources they need to solve practically any communication challenge. This nationwide association – managed by Williamson Communications – helps us deliver flexible, cost-effective solutions for projects large or small, while maintaining the responsiveness and control of a traditional agency relationship.
The individuals and firms who make up the WillCom Network set a high professional and creative standard in their respective fields. They also offer extensive, specific expertise in the employee communications and HR-industry marketing trends and topics that help define our practice.
The virtual team includes award-winning communications strategists, creative directors, copywriters, graphic designers, web/interactive developers, video producers, and project managers who have worked together on successful campaigns for companies nationwide.
Jim Williamson offers more than two decades of experience in helping some of America’s most respected and progressive companies with their corporate and marketing communications needs.
He has developed successful communications campaigns for such companies as Pixar, E*TRADE, California Pizza Kitchen, NetApp, Logitech, MGM Grand, WageWorks, BEA Systems, TriNet and many others.
Before forming Williamson Communications in 1996, Jim held marketing communications and regional consulting positions for Great-West’s Denver-based US headquarters and William M. Mercer, Inc. He then helped launch Sausalito, California-based Zabit & Associates, Inc. as a founding principal and creative director. The firm quickly gained national acclaim for providing progressive employee and marketing communications solutions that rose above the industry’s status quo.
Throughout his career, Jim's collaborations with other creative professionals have been recognized by such organizations as the Public Relations Society of America, International Association of Business Communicators and the Advertising Federation of America, and featured in Forbes magazine, Pension & Investments, Business Insurance and other industry publications.
Jim was born and raised in Southern California and received his B.A. in English from Loyola Marymount University in Los Angeles. He has lived in San Francisco since 1989, and is currently in treatment for his obsession with the San Francisco Giants.